Thursday, May 18, 2006

What is in an ad?

It is time to sell the ol' homestead and try to attract as many buyers as one can. If you hired a real estate agent, they will take care of the advertising, however, make sure you check their work. Mistakes do happen, and it is imperative that you look at every ad that is placed. Always ask for copies to be sent to you.

When you purchased the property, what attracted you most to the home? Was it the school district? The basement, location, vaulted ceilings, lot size? Try to find the 3 best attributes to your home and feature those. Buyers want a positive and fun buying experience especially if this is their first home. Home buying is a great experience, not to mention an expensive one. Therefore, always avoid negative advertising.

DIVORCE FORCES SALE. ILLNESS FORCES SALE. Statements like these just scream, "I am desperate" which will result is low, low offers. This only attracts investors because it also gives buyers the impression that the home may be distressed. You will just be disappointed in the results and aggravation that will surely ensue.

To be successful, one must think like a buyer, not a seller. Trying to save money by having everything abbreviated is also a mistake. This is probably the biggest asset you own and the whole thought of saving $2 is ridiculous. If you are going to sell the home you must invest a little money to attract buyers. Besides, all those abbreviations mean nothing to most buyers as they do not know what they mean or understand them. And by the way, I have seen ads for homes where sellers forgot to put their phone number! How do they ever expect to sell when no one even knows how to contact them?!?

In a nutshell:

Avoid negative advertising.

Avoid abbreviations.

List the 3 best features.

List the sales price.

List the address.

Photo is always a good idea.

Don't be penny wise and dollar foolish.

If you would like assistance in writing your ad, we will help, no charge. Comment on this post and let us know and we would be more than happy to assist in creating an ad that works!

Paul Dizmang

P.S. This was a good video podcast episode. Click on the picture and give it a few moments to load to see the video.

1 comment:

abcd said...

Good article; really helpful. Thanks for the straight-to-the-point advice. When I'm ready to sell my house, I'll take you up on the offer for a free ad.